Search engine optimization (SEO) is the process of getting internet traffic to your site by getting higher rankings on search engine ranking pages (SERPs).Good search engine optimization will ensure that a page appears higher in the search engine results for a range of relevant, specific and valuable search terms or queries. The simple objective of SEO is to generate more valuable web site traffic.
Good search engine optimization will ensure that a page appears higher in the search engine results for a range of relevant, specific and valuable search terms or queries. The simple objective of SEO is to generate more valuable web site traffic.
The search engine optimization project requires skills in the areas of analysis, research, planning, copy writing and communication.SEO project is divided into four interconnected processes.
1 pre-site process
This process contains research and planning activities. These activities undertaken before an existing or new site or page is actually touched or built.
Major activities of pre-site process are given below.
Understanding of companys online business strategy.
Market research, competitor analysis.
Keyword research and selection.
2 on-site Process
This process includes developing content and design of web pages.
Major activities of on-site process are given below.
Writing content for body, titles and image tags on targeted keywords.
Writing the title, description and keyword meta tags.
Building internal links Helping the search engines navigate the site.
Site design and construction-site should not have any design problem. So crawler should easily index site.
3 off-site Process
This process include to build quality inbound links to website.
Major activities of off-site process are given below.
Directory submission in particular category
Blog creation and blog posting
Article submission
Social media marketing
Link building
Search Engine Submission
4 post-site Process
This process contains Analyzing and responding to site traffic and user feedback once a web site has been optimized.
Key activities for good SEO
Website analysis
For any website analysis below are the key Factors.
Current SEO analysis
Title review
Meta tag review
Content review
Current status of website on targeted keywords (if site is old)
Keyword Research
Analysis and suggestions for best key phrases to target
Competitive Analysis to determine the best phrases
Usability Study
Site usability checking for both user and search engine perspective
Navigation review
Design and layout recommendations
Page download times
Browser compatibility check
Review for errors, bad copy, broken links
Titles, tags and other Code
The appropriate code in your site will be adjusted and rewritten to target the key phrases.
Search Engine Submission
If your site is not already listed in the major search engines submit it to all major search engines.
Directory Submissions
if site is not already listed in the major directories prepare a description and submit it to the larger directories.
Monitoring Results
monitor ranking for specific key phrases in major search engines.
| | Author Info:
This article has been provided courtesy of Las Vegas SEO internet marketing division of ktgraphics Web Development and Internet Marketing in las Vegas at affordable rate. |
|
