Improving your placement in a set of Search Results
Your site doesn't necessarily need to appear right at the top of the first search results page. The Important thing is to ensure that your site appears before that of your competition.To understand you need to think like a searcher, which is probably easy because you probably do plenty of Web-based searches yourself. How to you find the Web sites you want? Keyword and Links
Keywords are Key
A keyword are words describing a subject that you enter in a search box in order to find information on a Web site or on the wider Internet. Suppose you're trying to find a source for an herbal sweetener called Stevia that lowers carb dieters like. You'd naturally enter the term Stevia in the search box on your search service of choice, click a button called Search, Search Now, Go, or something similar, and wait a few seconds for search results to be gathered and displayed.
One thing that will happen for sure is that the Keyword will be processed by a script on a Web server that is operated by the search engines. The script will make a request ( which is called a query) to a data base file. The database contents are gathered from two sources. * Human Editors - Who record selected contents of Web pages and write descriptions for those pages. * Computer Programs - Because of the web pages are so changeable, the most work is done by computer programs that automatically scour the Web.
Example: When you do a search for stevia on Google, the sites that will be listed at the top of the first page of search results will have a few Attributes:
1. Some programs take the results stevia from headings; others index the first 50 or 100 words on a Web site.
2. Some sites would have the word Stevia in the URL, such as [www .stevia.net or www .stevia.com]
3. Other sites had the word Stevia mentioned several times at the top of the home page.
A service called Wordtracker (wordtracker.com) does daily surveys of the keyword queries made to various search engines. It creates lists of what it finds to be the most popular search terms. It's not likely those terms apply to your particular Web site, of course. But if you want to maximize the number of visits to yoursite, or just to make your site more prominent in a list of search results, you may do well to know what's trendy and write your text accordingly. Adding your site's most important keyword to the URL, is one solution to better search engine placement. But you can't always do this, When it comes to keywords, your job is to load you Web site's headings and body with as many words as you can find that are relevant to what you sell or promote.
Linking help Searchers connect to You Keywords aren't the only things that point search services to Web sites. Search engines like Google keep track of the number of links that point to your site. The greater number of links,the higher that site's ranking in Googles search engines.It is especially good if the URLs that form the links make use of your keywords, such as "sally's nail salon". The Ideal URL would be [www.sallysnailsalon. com or www.sallysnailsalon. net] , and so on. You could create the following HTML link to your e-commerce Web site on a personal Web page, on ebay, About me page or Amazon.com.
Such links would be very useful: A search service such as Google would find you desired keywords (Sally's Nail Salon) in the visible, clickable link on your Web Page, as well as in the HTML for the link.
Here's is an excellent blueprint for getting a solid understanding on Web seo that Im sure will find helpfull you with your business: Getting to the top of Google PDF.doc
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Nathan Davis,
WA University
Nathan Davis, WA Student.. | | Author Info: Nathan is a mlm marketer for 3 years who took to Internet marketing when he was laid off his job as a floor installer. He has proven that anyone can pick themselves up, take off to new horizons, and be the winner. He lives in Maryland, and continues to work from his home office and being able to share his past and present experience on what works in making money online and spending more time with hobbies and personal interest.
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