How to Advertise with Flyers
© Terri Seymour of www.seymourproducts.com

When you first start out on your business venture,
money is usually tight but you still need to advertise.
One of the most affordable, yet very effective, ways to
begin your advertising campaign is with flyers. Flyers
are simply full page ads that are distributed directly
to your potential customers. There are several ways
in which they can be distributed.

You can either make the flyers yourself or have them
made professionally, which might not be in the budget.
-) There are several points to remember when designing
your flyer, just as in writing ads or any other sales copy.

1. You want your flyer to get people`s attention, so don`t just
use your boring, standard white paper. Use bright, alive and
cheerful colors to bring out the message you are trying to
convey.

2. The flyer`s purpose is to sell, not to let everyone know
your name. The flyer is not a business card. On the flyer,
you want to highlight your problem solving product/service.

For example: Ants a problem in your house. We can get
rid of them in just a few hours. No more problem!

3. Use incentives and/or closing dates to get people
to act NOW!

Call NOW and get 10% Off our Regular Price!
1-800-ANT-B-Gone

4. Adding a few testimonials to the flyer can also be
very effective. Highlight comments of past satisfied
customers. List your qualifications as well, making
sure to set yourself apart from other similar companies.

5. Another good idea is to encourage referrals. Having a
statement such as, ` If you are not in need of our product
or service, please pass this along to someone who is.` You
might be pleasantly surprised at how many customers this
one line can bring in!

6. Don`t forget about the back of your flyer. Take advantage
of this space as well. List some of your specials, sales, more
testimonials, incentives, etc.

7. Do not stop at one try. You MUST follow-up!

8. Test your flyers as well. Use different incentives,
headlines, paper colors and see which ones get the best
response.

9. Distribute your flyers in targeted areas. If you offer a
business opportunity, try distributing them at the
unemployment office. If you offer weight loss products,
visit the local gyms and exercise studios.

There are several ways you can distribute your flyers, once
you have designed them and printed them out.

Post your flyers on Public Bulletin Boards found in grocery
stores, community centers, banks, post offices, laundromats,
etc.

Hand them out outside of targeted buildings such as
stores, unemployment office, restaurants, etc. Never
push your flyers on anyone. If they hand it back, smile
and accept it back. Do not block doorways or sidewalks!
If handing flyers out in stores, malls, etc., be sure and
get permission.

Parades and other public events are great places to hand
out flyers. Do not engage in conversation, just smile and
offer the flyers. If they do not take it, move on.

You can also distribute your flyers door-to-door. Leave
the flyers on the doorknob, not in mailboxes!

Talk with apartment building owners, real estate offices.
People just moving into the area are always in need of
this type of information.

Check with your town`s ordinances. Leaving flyers on
people`s cars might not be allowed in your city. Be sure
and know all local laws before starting your flyer
campaign!