Arguments aren`t always bad things. Sometimes

They`re used to convince someone of an

important point they may not yet realize.



You`ve probably used arguments in this way

most of your life in fact!



Maybe you wanted to go somewhere and had to

convince your parents that is was a good idea to

let you go. So you argued your position with them.



Maybe you wanted to buy a big ticket item and had

to argue the value of buying it with your spouse!



Arguments don`t necessarily have to be shouting

matches. They can simply be a device used to

convince someone of something that you feel is

important.



It`s funny then, how so few sales people use the art of

arguing to sell their products. Wouldn`t a person who

wants someone to buy something from them want

to try and convince that one that it`d be a good idea?



Maybe it`s because it`s not such a good idea?



Could be why so many sales pitches are designed to

connive potential customers into buying rather than

giving them a convincing argument instead.



Let`s face it . . .



Who`d want to argue a losing point?



After all, if a product is of little value, who in their right

mind would want to take the position of trying to

convince someone it had value?



Maybe that`s why so few try to convince rather than

connive!



But what is the difference between convincing and conniving

anyway?



A conniver is like the person in a movie or TV show that`s

holding something they probably shouldn`t be. Suddenly, a

cop pulls up and he quickly passes the object to the person

next to him with the words, `Here, take this quick!`



The poor unsuspecting by-stander is `left holding the bag`,

and doesn`t know what hit him as he`s dragged off to the

pokey.



So, to put it simply . . .



A conniver is the person who tries to get you to do something

without thinking about it. He creates a sense of urgency and

force feeds it to you before you can say no.



Now a convincer is quite the opposite. He wants you to know

what you`re getting into and is willing to spend the time

going over it with you. He has a valid argument and has no

qualms about letting you hear it.



So, by the time he hands you the `bag`, you know exactly

what`s in it, and you`ve been able to make a rational

decision about whether you want to `hold` it or not.



This leaves us with two important questions . . .



If you`re searching the Internet looking for product to

buy, who would you rather run into?



If you`re trying to sell valuable products on the

Internet, which of the above two do you think you should

be?



Hopefully, the argument is clear!