Everybody wants more traffic.

And to drive more traffic, many of us look to the search engines.

There are actually two kinds of search engine traffic:

1) You pay for it
2) You don`t pay for it

If you have your own site, you probably want both. If you are marketing affiliate programs, you frequently have to pay for it.

The biggest myth I hear is `I don`t have any money for Search Engine marketing.`

Search engine marketing should not cost you money once you get going. That`s because you cut any lousy, money-losing ads and you keep running the profitable ones.

So you only run profitable ads and you don`t lose money.

Here`s a hint that may help your ads become more profitable:

*** Put the price of the product in the ad. ***

What does that do? It cuts down on the freebie seekers who won`t pay for anything. If someone has no intention of paying for something, and they see the price in your ad, they won`t click. Therefore, that ad won`t cost you any money.

By eliminating freebie seekers you can afford to pay more for your clicks and you can get ranked higher. You get better traffic and more profitable sales.

I ALWAYS put the price of my eBook in the ad. That`s because when I tested it, sales and profits went up. I cut down on the losers who were costing me money.

This is called a `negative qualifier` and is something you should always test to improve the quality of your traffic and make pay per click profitable.