A lot of online based businesses forget about offline
advertising. It is important to combine offline and
online advertising together in your marketing campaign.
You can market offline more effectively by targeting
people that actually have access to the internet. In all
your advertising you want to include your web site
address, e-mail or autoresponder addresses, and the
e-mail address to subscribe to your e-zine. Below are
10 offline marketing ideas:

-Place classified or full page ads in print publications.
The print publications should be computer or internet
related.

-Post flyers in stores. They could be computer stores,
software stores, libraries etc.

-Buy mailing lists and send direct mail. You should
make sure that all the people on the mailing list are
internet users.

-Buy commercial time on T.V. They can be during
shows that are targeted toward internet users.

-Pass out your CD-ROM or diskette business cards at
special events. It could be at trade shows, seminars,
fairs, etc.

-Set up a deal with another business that targets internet
users. Pay the business to insert your business ads in
their product packages.

-Hold a free offline class and teach people how to use
their computer or how to use the internet. You could
have your web site on display as an example.

-Do co-op mailings with other businesses. They should
also be targeting people with internet access.

-Give away free mouse pads. Put your advertising on
the mouse pads and give them away at computer or
internet events.

-Advertise in card decks. The card deck you advertise
in should be targeted toward internet users.

You would also want to target your offline advertising
to groups of people that will actually be interested in
your product or service. If you`re selling business
books, you will want to market to business owners. In
conclusion, if you have a business that`s only based
online, you don`t want to market to people that don`t
have access to the internet.