As we go through our everyday lives, we encounter and see many promotional materials around us and while a few stand out, it is still a fact that brochures are one of the most commonly used ones. This is because brochures, through brochure printing, are proven to leave a long lasting impression and a powerful message in the minds of consumers.
A brochure does not look good just as it is. In order to build a brochures just like the most impressive ones you’ve found in your mail, you must plan and think twice on how it would look like and more importantly, what it would contain.
Moreover, you would probably find it easier to know how certain brochure types would better aid you in presenting your messages, products, and announcements. Here are certain types of brochures that look best on particular uses and occasions. Use these same ideas too and use it to inspire your own design.
Practicable Brochure Types
The following are types of brochures that would help you realize the best ones depending on the purposes and layouts of your brochure printing projects:
1. Bi-fold brochures or half-folds
This is the most common and used types of brochure. Bi-fold brochures are the most affordable ones because more often, it is just a single sheet of paper that is folded to create four panels.
Bi-fold brochures can be used to hold presentation materials or press kit paraphernalia. It can simply be a menu too for diners and restaurants. And of course, a programs for events and activities for PTA meetings, plays, ceremonies, and so on.
A multi-page brochure is also possible. Increase the minimum of 4 pages to 8-page, 12-page, 16-page and so on. This is possible as long as it is divisible by four.
2. Tri-fold brochures
This type of brochure is the most convenient and easy to handle. It is basically a single sheet of paper folded into three. You should maximize the use of its six panels to put in more information as this is an advantage that allows you more space to put in pictures or details.. Tri-fold brochures are the ones that are usually handed personally to your prospect clients as product or information guide.
3. Z-fold brochures
One of the three standard brochure folds, including the half-fold and tri-fold, it gives you a similar 6 panel brochure. It opens up easily and makes for easy reading and handling, opening up like an accordion.
Z-fold brochures can be used in small or large paper sizes. It can be patterned out to make small maps or one large picture made more compact by this fold.
4. Gate-fold brochures
This is one of the many possible folds you can apply to your print materials. Gatefolds are more commonly seen for invitations, holding details or messages that reveals itself when the two adjacent flaps or panels are opened. It is called as such because the fold requires you to open both flaps like gates to be able to access the whole panel it is covering.
This type of brochure is capable of including formal presentation graphs and images when paired with a large-sized brochure. For one, this can be seen in the field of real estate marketing or restaurants & hospitality, among others.
5. Folders and inserts- Folders are the most excellent way to organize your materials. They have flaps on the inside to hold on pieces of paper which are called the inserts. They are capable of organizing your inserts as well as protecting them. Inserts work best with folders as it gives emphasize on what your target recipients would need to see.
6. Pamphlets and booklets
Brochures are sometimes interchanged with pamphlets and booklets. These, more often than not, are multi-page materials that acts as catalogs, mini newsletters, guides, and even manuals. The space accommodates enough space for you to use brochures as part of an instruction manual kit and so on.
Keep your audience interested. Communicate the right messages. And leave that lasting impression to your prospects all with the right brochure printing choices you made from the start.
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