• Increase Repeat Business and Referrals with Direct Mail So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them [Read Article] • Postcards Work What's the fastest, simplest and cheapest way to promote just about any business? The answer is postcards sent by direct mail. You can get your message to a targeted group of prospects or to your [Read Article] • The Marketing Secret Every Child Knows Little Kids Ask Until They Get What They Want Mom, Mom, Mom, Mom, can I have an ice cream? Can I, Can I, Can I, Can I? Please, Please, Please, Please. I'll be good for a whole year. I promise. Just [Read Article] • The Words That Sell What You Say, Who You Say It To, How you Say It: If you have or can get a list of people who are already interested or genuinely likely to be interested in your product or service then you are well [Read Article] • People Pleasing Postcards Why are more retail jewelers turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don’t have to open a postcard. It won’t get lumped in with all the d [Read Article] • 2 Step Marketing Do it Right. I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of [Read Article] • 6 Things I Know About Postcards That You Don’t In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the “best of the best” – in other words, I took the most proven details about postcards [Read Article] • An Internet Marketing Strategy that Works These days an internet marketing strategy plays a vital part of small business marketing strategies (or any size business marketing strategies for that matter). Web site marketing is an important part [Read Article] • Basic Marketing Dope Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way. Here are some tools that are brilliantly simple and with them you rea [Read Article] • Business Goal Setting and Then Following Through Your business can't go according to plan if you have no plan. What do you want to achieve this year? More new customers per week? Higher average order amounts? Better customer service ratings? N [Read Article] • Business Marketing Strategy What is it and who needs one? The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own bus [Read Article] • Comprehensive Marketing Details Not Found in Beginner Books If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers. I wa [Read Article] • Direct Mail – Don’t Assume, Just Test and Track Where to Start: Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you [Read Article] • Direct Mail Marketing Done Correctly, Cannot Fail So how do you do it? Direct mail marketing. When it comes to marketing your product or services there are two basic challenges: 1. How do you obtain new customers or clients? 2. How do yo [Read Article] • Effective List Management Can Save You Big Let’s talk about how to keep your postage costs down. So far you have been following my advice and mailing to the same list more than once. At some point you find lists that will produce returns [Read Article] • Find the Goldmine within Your Business Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right th [Read Article] • Good Marketing Pays for Itself Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?" If [Read Article] • Increase New Customer Traffic to Your Business One person tells another, who tells another, who tells another and so on. You get the idea. Let’s see how to make that an actuality. You have a great company and you provide the highest level of [Read Article] • Mailing Lists – Keeping it Simple The right direct mailing list targets people who want your product or service. The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to conside [Read Article] • Make Your Mailing a Home Run, Not a Strike Out! You can use great design and copy to get a better response. When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business tha [Read Article] • Marketing – Like a Game of Chess Have you started thinking about your Valentines Day Promotion yet? It may sound like a strange question on the day before Thanksgiving but it really isn’t. When scheduling your promotions it is li [Read Article] • Marketing Hat for Graphic Designers or Wannabe’s Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth. T [Read Article] • Marry Your Marketing Plan Make a vow to keep up your marketing schedule in good times and not so good times. I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is [Read Article] • More Marketing Dope Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bli [Read Article] • Postcard Marketing Done Right Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which [Read Article] Page(s)  1 2 3 4 5 6 7  8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214